Vibrator Reborn


Oh, the irony. For anyone who thought that Hello Kitty wasn’t first and foremost out to make a buck, the following newly released item should put that to rest. Many of you know that there was a Hello Kitty vibrator that was made about 10 years back, but had been discontinued. Most people are aware of the history of the shoulder massagers, but in case you aren’t, here are the basics:

Hello Kitty vibrator pink

It all started back in 1997 when Sanrio gave a license to Genyo Co. to make a number of different Hello Kitty products. They produced all different types of products and one that was approved was a Hello Kitty shoulder massager. This was sent out to gift shops, restaurant chains, and other knick-knack stores and was truly sold as a shoulder massager around Japan initially.

It wasn’t long, however, that some people decided to use the shoulder massagers to massage other areas besides their shoulders. The Hello Kitty shoulder massagers that were being sold at the store down the street began to show up in adult movies. Soon they were also being sold in adult video shops and the sales of the product skyrocketed. Eventually it made its way online to be sold internationally as a “must have” sex toy.

When Sanrio found out that the shoulder massager was being sold as a sex toy, they claimed to be disgusted, especially since the Sanrio name and Hello Kitty character were on it. They immediately contacted Genyo Co. and asked them to stop. The Hello Kitty vibrator had at this point gained cult status and was selling like hotcakes and Genyo Co. had no intention of letting a hugely profitable product be taken off the shelf just because people were using it to stimulate other parts than intended. Sanrio tried to revoke Genyo’s licensing rights, but Genyo refused saying they had a valid license that had been approved and had spent much money developing the product.

The fight between the two companies continued until Genyo Co.’s top officials found themselves in tax trouble for some shady business dealings they were involved with. This gave Sanrio the reason they needed to revoke the license and Sanrio took the “shoulder massagers” off the market. The shoulder massagers that were still in outlets were soon bought up and sold as collector items sometimes reaching over $100 on eBay.

Since Sanrio was supposedly so disgusted and enraged by this “shoulder massager,” you can imagine my surprise when I received an email letting me know that they have revived it – selling it for just over $10 (1260 yen) in the Sanrio Japanese online store:

Hello Kitty vibrator should massager

Oh, but it gets even better. Not satisfied to come out with only the same thing they had in the past, it now is also available in black:

Hello Kitty vibrator black

This development of the “shoulder massager” being sold again is especially disturbing to all those that live in Hello Kitty Hell. At the end of the day, that is the last place you want to see Hello Kitty no matter how much pleasure the Hello Kitty fanatic claims that Hello Kitty brings. If this is the type of news the holiday season is going to be bringing me, it’s definitely going to be the most Hello Kitty Hellish one ever…

Thanks to Noa who really should be given some unspeakable torture treatment for even having the thought that letting my wife know these existed was a good idea…

Update: It appears they are available in red and lavender as well:

Hello Kitty vibrator set

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148 Responses to Vibrator Reborn

  1. Ok. You finally got me. Yes, I own an original HK vibrator.

    In fact when they came out I bought 4, gave 3 to girls I was seeing.

    And yes, I’ve carried mine to strip clubs because strippers crowd around the table when word spreads.

    There. Darlene will be happy.

    I feel so wrong…….kind of.

  2. dave says:

    That model looks like she is getting way too much pleasure from the massager to be only on her shoulder…

  3. Skye says:

    You poor, poor man. And I thought I had it bad — my roommate purchased a Hello Kitty toaster that makes imperfect toast (that is, it’s supposed to print HK’s face on the toast, but really just leaves an annoying untoasted patch).

    I have to confess I’m torn — I’d love to send you a picture of the toaster, just to read what you would say about it, but I don’t think you should have to suffer with the crappy toast it produces — assuming your wife sees and purchases it.

    Assuming, of course, that there isn’t already one in your house!!

    Oh well.

  4. Why is this so entertaining? The model is getting too much pleasure from a vibrating stick on her shoulder. Oh Hello Kitty, you’re not fooling anyone.

  5. tony says:

    @Time: Who says she’s only using one massager?

  6. Suzanne says:

    I believe this also comes in red and purple and possibly other colours?

  7. darlene says:

    Once again, you totally skew the truth. Hello Kitty makes these so people can help relieve the soreness in their shoulders. Not for the reason you suggest. She can’t help it if people use it in ways that it’s not supposed to be used. You make it sound like Hello kitty wants people to use it as something else. My shoulders get sore sometimes and I think this would be a great relief to make them feel better.

    This is why everyone is getting tired of this blog. You keep writing negative things in an attempt to make Hello Kitty look bad when everyone knows that all you do is write lies about her to try and become popular.

  8. bear_1 says:

    darlene, you are the only one getting tired of this blog. And that’s because you haven’t gotten it through your little head yet that this is an ANTI-HK blog. The rest of us come here because we like to hear HKH’s rants about all the useless HK crap Sanrio is selling these days.

  9. ojuang says:

    Yay return of the HK Shoulder Massager! Time to start shopping on eBay…. I see someone enterprising business already has them for sale in sets of 4 colors: red/black/lavender/pink!

  10. LadyXS says:

    wow. For a company who feels disgusted at hearing that their shoulder massager is being sold as a vibrator, they sure gave it a weird shape didnt they? I mean, theyre almost shouting.^PLEASE EVERYONE BUY THE NEW HELLO KITTY VIBRATOR AS WE TRY TO PRETEND ITS A MASSAGER.

  11. Kitteh!! says:

    The trouble is that the business end of this thing is way too small to make a good external massager. A power massager pad wants to be about 3″ diameter, and this is only about half that size, which means it’s not good for external muscles, but is a good size for fitting somewhere more, ah, intimate.
    Sorry Darlene, but these are actual facts about massage, human physiology, and this product, which no amount of blinkered nonsense will change.

  12. the little kitty says:

    Yeah.. sanrio wouldn’t be able to resist the money they could be making on this product for long. They may have been disgusted by its alternate usage so they say – but once it got pulled off and given cult status, they could see how much money was going in for one of these and so … sometimes profit overides “principles”

  13. TeratoMarty says:

    So… which end are you meant to stick where, now? The on/off/speed switch is on the long, tapered end, which would mean that you couldn’t adjust it once it was (ahem) in use. Also, if it got damp, it’d short out. However, the solid other end is HK-shaped- owww pointy. The question is still open as to whether this is a poorly-designed shoulder massager or a poorly-designed intimate massager. Could be that it’s just poorly-designed with no specific purpose in mind.

  14. vildkatten says:

    Since others started the subject I’ll just say what I’ve thought all along. Actually this “shoulder massager” happens to look exactly like a tiny little vibrator I have that’s supposed to be used at a totally different place than shoulders (mine however doesn’t come with a HK on top). And TeratoMarty has figured it out right, the way to use the “shoulder massager” would of course be with the HK on the place you want the massage on since that’s where it vibrates. My advice for all the ladies out there would be to use the backside of HK’s head since that should be smooth and nice. ;-)

  15. I had to post this page at my blog.

    When magazine ads in the U.S. in the 60’s and 70’s ran vibrator ads they called them massagers as well.

    I don’t remember a Barbie one however…..

  16. Zararocs says:

    Great comment DJ Psychomiko, Mattel is known for putting it’s inky red name on just about everything made, like Sanrio. There are just as many useless Barbie things as there as Hello Kitty, as a collector of both, I know this. But, I have never seen a Mattel name on a vibrator, NEVER. Maybe the people in Japan just like to show their freaky side a bit more than us ‘closet’ freaks in the USA, because you know, Hell is just around the corner of pleasure…In fact, I believe that’s the reason they started putting panties on Barbie and Ken.

  17. Sanrio has always discouraged collecting, oddly, and they pulled the original “massager” when it started showing up in porn. It looks like they have changed their mind on collecting. And the vibrator.

    Tokyo apartments are so small, where do they put all these HK, anime, monster, mangas collectibles anyway?

  18. yet another anonymous says:

    > Tokyo apartments are so small, where do they put all these HK, anime,
    > monster, mangas collectibles anyway?

    For fanatics, wherever they can find a place, it is used for their “treasures”. They only need one tatami-mat for sleep.

    You may remember the photo Hello Kitty Hell showed (wall covered with Hello Kitty goods) to prove that he is actually living in a “Hell” .

  19. siimuk says:

    I love this blog. I love HK too.

    I was addicted to reading real crime for the shock effect and your HK Hell sounds pretty shocking!

    Thanks for getting me off crimelibrary!

    Now I can read terrible stories about HK! Yay!

  20. Wendyscat says:

    I don’t see that it’s negative to say the massager is being used to massage more intimate places than shoulders.

    Unless any kind of sexual activity is deemed to be frowned upon in HK land – which kinda indicates a deep interest in HK land is, uh, well, pre-pubescent?

  21. Pingback: Hello Kitty Underwear - Hello Kitty Hell

  22. sanriobaby says:

    I am a conflicted fan of this particular item… in way way it’s soooo cute and absolutely functional for “its true purpose” but at the same time it creeps me out that using it for that very purpose would somehow be violating what many true fans belive is the purity of Hello Kitty. And on another note, I am a huge HK fan and I love this site, not only because I get to discover new items to covet, but whenever I read darlene’s post, it helps me prove to my husband that my HK hobby isn’t half as crazy as hers! No matter what, this site makes me laugh and I always look forward to it.

  23. Wendyscat says:

    ‘Hello Kitty Converse High TopsHello Kitty Dog TattooHello Kitty Armoured Personnel CarrierHello Kitty Wedding RingHello Kitty Batman TattooHello Kitty TransformerHello Kitty Darth Vader Hello Kitty Zombie TattooHello Kitty TattooHello Kitty Vibrator Reborn’ = Noted :-) But they aren’t all official or endorsed Sanrio products. Not that Sanrio doesn’t expect adults to be buying this stuff (for themselves) – the prices indicate that..!

  24. Sadie says:

    I just purchased the cutest hello kitty ‘shoulder massager’ off of J-List thanks to their ad on your blog. Thanks so much for helping me find that site I can’t wait for it to come :]

  25. Sadly, it is probably more collectible left in the box, unused.

    So get two.

  26. TC says:

    ROTFLMAO!!!!You’ve gotta love Sanrio for being so utterly evil! I’m going to look into buying some shares. I bet they are really profitable, and besides I might get a discount at the HK shop.

    BTW I’m not getting tired of this blog and I see no evidence that anyone else is including Darlene who continues to post.

  27. Shady says:

    Oh, talk about hell. Its only a matter of time before my significant other (who is a hk fanatic) finds out about this and I’ll be needing a chastity belt. Welcome to MY circle of hell. Its funny in the sadistic sense.

  28. belinda says:

    Hi,

    I just would like to know where it’s posible to buy this perfect vibrator colector Hello Kitty..and I really would like the black one…But I live in Switzerland…
    Thank you for your answer…
    You’re rock
    ;-)=

  29. Kay says:

    I would like to know where I can get one too I live in Canada

  30. Suzanne says:

    Ebay girlies! Just type in Hello Kitty massager and you’ll turn up results. A lot of them ship worldwide, and most of them run between $20-$40 US, which is a lot cheaper than the “vintage” 1997 version which is like $65.

  31. k says:

    My boyfriend wants me to get the pink one.

  32. Larisha Smith says:

    that so cool

  33. Kat says:

    @Darlene: Come on now, what’s negative about suggesting that Hello Kitty is giving women sexual pleasure? :o

  34. mija catyy says:

    o I think vibrator is great thing but I would like to know about size I dont have one but I would like to have i think it’s kittylicious

  35. Mclovin says:

    I can’t believe anybody ever considered this a shoulder massager! I don’t know about you, but a half inch diameter isn’t really good for my much larger than an inch shoulders…now other areas on my body however…

  36. TheXMan says:

    The X-Man did not receive one of these fine Sanrio items for XMas. The X-Man is not pleased.

  37. kuri says:

    going back to you darlene! Don’t get me wrong I love that little kitty… but I also love reading these blogs, if all you are gonna do in slag them off then stop reading them!
    And how can you defend the hello kitty rifle that I believe they sell these days??

  38. lavender says:

    I love this item and I would use it for more than my shoulders and I just love this blog…of course I am a Hello Kitty Fan and always will be…I am just glad that you men are so wonderful enough to have a place where you can go to vent about our Hello Kitty Craze and still love us and put up with us and our Hello Kitty Craze…love you guys for being so…understanding…to our face that is ;-)…now honestly would you really care that your woman was using a Hello Kitty Vibrator to satisfy herself…or is it the part that she is using her and not you… ;-) You could always join in and show us how you are better than Hello Kitty…I like that idea better myself. Have a great new year!!!

  39. delilah says:

    Bahahaah my bf bought me both of those. Guess what we use it for ;D oh yeahh baby…oh yeah!

  40. msladybug says:

    COMPLETELY agree with bear_1 . . . NOBODY is getting tired of this blog!!! It never fails to make me laugh!

    and the ABSOLUTE BEST is when the HK fanatics start begging about where to find yet the latest HK “treasure” and then get downright evil because HKH won’t cave in!

  41. cairee says:

    wow. i like hello kitty. i am a fan. not a fanatic, however. i saw the vibrator when it came out long time ago, advertised in the back of an underground punk magazine. the caption said “make your kitty purrrrr”. interesting. i find some of this stuff really weird. like the douche? seriously…and the contacts are weird. the airplane would be fun but it is unbelievable that a company thought there was a large enough market, and i guess apparently there is, to make an entire airplane based off of it. and the hospital. some of this stuff is just weird. i like hello kitty, like i said, but then again i grew up in the 80s/early 90s, a time when hello kitty was marketed in america to LITTLE kids. do these people realize that it is a children’s plaything? i mean i think we have gone a little overboard here.

  42. Kyodan69 says:

    the model is relieving office stress in her shoulders…her boyfriend is taking care of her personal kitty. ROTFLMAO! Lighten up, people! It’s a toy for kids and adults!

  43. queenie says:

    lmao the name says it all….hello…KITTY O.O

  44. chefs_kitty says:

    Aaaah, the “massager”! I bought one several years ago off of ebay. At the time, there were only a small handful available, the cheapest one being about $60. Having grown up with HK and being a fan (but not a fanatic), I bought one and have *ahem* put it to good use! I find that it not only serves its alternate purpose, but I also get off on (no pun intended…no, really) the novelty of it. Mr. Hello-Kitty-Hell, I’m sorry to hear you are so dismayed by such a product, which is understandable on account of your wife’s vast collection. However, my husband loves mine! Why? Well, let’s just say it helps us both feel more “energized” and he never has to worry about feeling threatened by something small, pink, and topped with a kitty. At least it isn’t 9 inches long, as loud as a lawnmower and require a rip cord to get it started!

  45. TaylorMade says:

    I brought one in 2004 for my new girlfriend. She had a serious thing for Hello Kitty. She loved it and thought it was so unusual that she showed it to her mom, who also LOVED IT.

  46. chefs_kitty says:

    (Re: above post) Oooh, wow. I think I’m a little disturbed by that.

  47. mhkitty says:

    (Re: above above post) I’m A LOT disturbed by that!!!

    Yo Darlene- Maybe you’d be a lot less crankier if you had like 5!!!!
    Okay so I think I will have to go out and get me one now…not that my ‘dolphin 2′ isn’t up to snuff ;)

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