Hello Kitty Death Warning Update

It seems that the people at Sanrio actually do read this blog. I found the following email waiting for me this morning:

Hi Hello Kitty Hell,

I handle corporate communications for the Outblaze Group, which includes Sanrio Digital and Sanriotown. We were extremely disturbed to learn about the “when will you die” ad you reported at


We are grateful that we were able to learn about this problem from your blog, as we have never encountered this ad ourselves. The imagery and message are very disturbing and has absolutely no place on any Sanrio web site. We have attempted to track down the culprit, however our ad serving agency (Activ8) cannot find the appropriate record without some additional information. The matter is complicated by the fact that there is no identifiable brand or URL on the screenshot.

It would be most helpful if we could obtain some information from the person who sent you the ad (Amy). The clickthrough URL would help us a lot. Alternatively, if we can determine the date and time that the ad displayed, we can check our logs and try to find out who the advertiser is. If you could put me in touch with the person who submitted the screenshot to you, or if you could relay some questions to Amy for us, we can try get to the bottom of this.

Thanks very much for reporting this and for your assistance.

Best regards,


There are many things disturbing about this email, not to mention the immense irony:

First, the people at Sanrio and affiliated companies actually read this blog — a blog called Hello Kitty Hell. It would be funny if it didn’t scare me more than the death warning ad (or some of those Hello Kitty tattoos) have. When I mentioned in the past that the people at Sanrio were probably sitting around reading this blog making Hello Kitty crap for the sole purpose of torturing me more, I was being somewhat facetious. As hard as it is to believe, maybe I should be even more paranoid about Hello Kitty Hell than I already am (which in itself simply creates more Hello Kitty Hell for me which means they have succeeded again…)

Secondly, that the people at Sanrio and affiliated companies think that I find the ad inappropriate when in fact it seems to be to be quite appropriate. I must admit I get a sort of good, tingly feeling at reading their words that they were “extremely disturbed” since that is basically how I feel everyday when one of their new products enters my house — it’s nice to see them get a taste of their own medicine even if it is only a small dose. I wonder if I wrote something like this to Sanrio, how they would respond:

Hi people of Sanrio,

I am a poor man that is living in Hello Kitty Hell due to a wife that is a Hello Kitty fanatic. I am extremely disturbed to learn that you have made yet another Hello Kitty item that my wife has fallen in love with and decided to add to her collection which I must also live with (attach list of far too many photos of all the Hello Kitty stuff that arrived that day).

I was not at all grateful to learn about this problem by having all these items arrive at my doorstep as I had no desire to ever encounter any of these in the first place. The imagery and message of all of them are very disturbing and have absolutely no place in a house where a man is living. I have attempted to track down the culprit, however, nobody at Sanrio is willing to admit they were behind the creation of any of this stuff. The matter is complicated by the fact that there is so much Hello Kitty stuff that unless you are a Hello Kitty fanatic, its is nauseating to look at for even a few seconds making it difficult to focus on a single item.

It would be most helpful if I could obtain some information from the person who actually came up these concepts. The specific group where he/she works would help me a lot. Alternatively, if I can get the entire design team’s names and addresses, that would be even better. If you could put me in touch with the person who created this stuff for you, or if you could relay some questions to them for me, I can try to escape from this Hello Kitty Hell.

Thanks very much for your assistance.

Best regards,

Hello Kitty Hell

hmmm, might have to try that sometime…

Thirdly, the irony that the people at Sanrio and affiliated companies are asking for my help after creating the Hello Kitty Hell I live in. The scary part is, that if I help them, they will probably also think it’s appropriate to send me some Hello Kitty merchandise as a “thank you” for helping them out.

Of course, it doesn’t stop there. My wife, seeing that I have an email from someone affiliated with Sanrio, now thinks I have an inside track to people at Sanrio so she can get even more of the latest Hello Kitty stuff. Hello Kitty Hell just got a whole lot worse…

So I will leave it up the the readers of the blog. Leave a comment whether after all that Sanrio and Hello Kitty has put me through, should I be nice and tell them the information they want to know or not? How would you reply?

73 thoughts on “Hello Kitty Death Warning Update

  1. Man, I am torn by this one. On the one hand, I believe that any anguish and pain that they suffer is justifiable and there’s that “schadenfroh is a tasty pie” moment going on in my head. On the other hand, the thought of some kid running into that is…simply not enough to overcome my glee. I say you should laugh maniacally and continue on with your life.

  2. @ Rachel
    the placement of the ad after an email is sent is correct (don’t ask how I know ^_^;;) however the ad itself looks suspect.

  3. > On another note, Where is Darlene in all of this.

    Where is our beloved darlene? And why she is silient on this?
    I thought she would pound on HKH right away.

  4. Let kitty burn at the stake!!!!
    If this site can live up to it’s name of kitty hell and the motivation behind this site, why are we considering emailing the info to sanrio. this site is against the Evil K not with it .
    Just let kitty burn
    If this site helps HK then that is the last ounce of credibility gone for kitty hell

  5. at silent bob
    ~For all of those wondering, Darlene has the potential to breed so we need to take action to prevent this from happening~
    actually i’m kinda skeptical about that, i’m pretty sure that whether darlene is female or a male in denial, inserting or having inserted any part of her would end in the same painful dissolvtion as would too much candy to cavaties, whatever body part would come in contact would melt off into a sticky lump of melted gummy bears (or cats in this case)

  6. to Mr. HKH,

    i pity you because you’re blaming the poor feline cat about your so called “hello kitty hell”.. first of all, you’re so dumb stupid not to accept that your wife loves hello kitty. second, blame your wife not hello kitty. hello kitty didn’t tell your wife to collect all the items made of hello kitty. your wife’s the only one who loved kitty, as the people who comment here said, hello kitty has no feelings, no mouth, etc.. so kitty can’t speak to your wife and tell her to collect all the hello kitty stuffs, so hello kitty has nothing to do about your wife collecting hello kitty items and making your life like a hell. its your wife’s fault because she loves hello kitty and she makes your life like a “hell” and it’s not hello kitty’s fault.. you have 2 choices, either accept the fact that your wife loves hello kitty or divorce your wife so your “HELLO KITTY HELL” life will be put to an END.. you don’t need to blame hello kitty..

  7. I say send the letter to Amy, and let her handle it. I hope it is resolved, though — my 4 year old and I sometimes hit the Sanrio website to play their games online, and I’d hate for her (or anyone’s kid) to see something like that.
    Ultimately, however, with all the millions in merchandising Sanrio makes per year (heck, per day, probably), they should have the means to fix this themselves.

  8. My daughter is becoming a Hello Kitty fanatic and it is all I can do to stop buying her some of the many useless items. (Clothes are ok in my book because she will out grow them!) So, I say this from the bottom of my heart; “Screw em!” They haven’t asked for you help in anyother way, so why should now be different?

  9. am I the only one here who thinks it is a little rude to be posting someone’s e-mail up there without perhaps seeking permission?

    What if someone asked you something in private, and then you go post it for the world to see? The circumstance may vary but isn’t that against netiquette?

  10. Wow… after seeing all the posts I have to say, dude your job is done…
    And does anyone else seem to notice that the email address for the ‘Sanrio’ guy isn’t even a ‘Sanrio’ email address? One would think that with the all the money they are siphonning off young children and their parents they’d have their own email server πŸ˜‰

    Anyway, the way I see it is you either love HK or hate HK… or maybe something in between, but we all have our feelings about it and this site.
    There’s a saying that comes to mind here: ‘Opinoins are like A$$holes… everyone’s got one!’

    Annndddd, I’ll leave you witth that little jewel :)

  11. i think you should give the info to them. i know they make your life hell but that ad is creepy. maybe they’ll do something nice for you? maybe they’ll give your wife lots of hk toilet paper so then it wouldn’t matter if you needed to use it.

  12. mmm hard, i agree with the comment about kids using the website and that isnot good, but it is amy who sent you the info so would forward her the email and then let her decide and send a return email to sanrio to that effect.

  13. To Barrie: It’s “Schadenfreude”

    To Mr. HKH: I wouldn’t tell them, it’s their job to keep track of the services they purchase/use. Basically, helping this “Sanrio” employee would be tantamount to helping the dreaded feline. I cannot believe you’re even putting it to question; have you ever considered you might be coming down with Stockholm Syndrome?

  14. at Ghost

    You are a wise little pad wan!

    I am sure that Darlene’s gene pool is akin to the volume of a coke bottle cap so the chances of her breeding is very low unless her brother is feeling particularly stoned.

  15. Sounds like ‘terumi’ tried to cover the darlene rant for this one… didn’t quite have the same impotent bleating ring to it, but I guess it’ll do.

  16. i wouldn’t help them :) i enjoy the idea of such whacked adds turning up on their site, even though i won’t visit their site.

    but i do think that you should inform Amy, so that she can make a decision to help or not for herself.

  17. Hnn Mr HKH, I would not since it could be a prank, it’s better to call Sanrio corprate in this case just to see if it’s legit. Given Sanrio had bad press over 99 murder, they are prolly safeguarding her image. Hope her status as a maneki neko will bring her fortune.

  18. I would NOT tell them that information. They could be anyone! and on top of that it’s NONE of Sanrio’s business who Amy really is! If they want the problem fixed then they just need someone to get on their site and find it just like she did.

  19. ah, don’t tell them.. but send them the email you wrote up on here. πŸ˜€ i would really like to know their response!

  20. tell them, you want that ad culprit out of the way, so you dont get stuf flike that on YOUR website, Not for sanrio, but for the internet.
    But ALSO tell sanrio how they can, as a “thank you” NOT make ANYTHING hello kitty for one year.

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