It seems that the people at Sanrio actually do read this blog. I found the following email waiting for me this morning:
Hi Hello Kitty Hell,
I handle corporate communications for the Outblaze Group, which includes Sanrio Digital and Sanriotown. We were extremely disturbed to learn about the “when will you die” ad you reported at
We are grateful that we were able to learn about this problem from your blog, as we have never encountered this ad ourselves. The imagery and message are very disturbing and has absolutely no place on any Sanrio web site. We have attempted to track down the culprit, however our ad serving agency (Activ8) cannot find the appropriate record without some additional information. The matter is complicated by the fact that there is no identifiable brand or URL on the screenshot.
It would be most helpful if we could obtain some information from the person who sent you the ad (Amy). The clickthrough URL would help us a lot. Alternatively, if we can determine the date and time that the ad displayed, we can check our logs and try to find out who the advertiser is. If you could put me in touch with the person who submitted the screenshot to you, or if you could relay some questions to Amy for us, we can try get to the bottom of this.
Thanks very much for reporting this and for your assistance.
There are many things disturbing about this email, not to mention the immense irony:
First, the people at Sanrio and affiliated companies actually read this blog — a blog called Hello Kitty Hell. It would be funny if it didn’t scare me more than the death warning ad (or some of those Hello Kitty tattoos) have. When I mentioned in the past that the people at Sanrio were probably sitting around reading this blog making Hello Kitty crap for the sole purpose of torturing me more, I was being somewhat facetious. As hard as it is to believe, maybe I should be even more paranoid about Hello Kitty Hell than I already am (which in itself simply creates more Hello Kitty Hell for me which means they have succeeded again…)
Secondly, that the people at Sanrio and affiliated companies think that I find the ad inappropriate when in fact it seems to be to be quite appropriate. I must admit I get a sort of good, tingly feeling at reading their words that they were “extremely disturbed” since that is basically how I feel everyday when one of their new products enters my house — it’s nice to see them get a taste of their own medicine even if it is only a small dose. I wonder if I wrote something like this to Sanrio, how they would respond:
Hi people of Sanrio,
I am a poor man that is living in Hello Kitty Hell due to a wife that is a Hello Kitty fanatic. I am extremely disturbed to learn that you have made yet another Hello Kitty item that my wife has fallen in love with and decided to add to her collection which I must also live with (attach list of far too many photos of all the Hello Kitty stuff that arrived that day).
I was not at all grateful to learn about this problem by having all these items arrive at my doorstep as I had no desire to ever encounter any of these in the first place. The imagery and message of all of them are very disturbing and have absolutely no place in a house where a man is living. I have attempted to track down the culprit, however, nobody at Sanrio is willing to admit they were behind the creation of any of this stuff. The matter is complicated by the fact that there is so much Hello Kitty stuff that unless you are a Hello Kitty fanatic, its is nauseating to look at for even a few seconds making it difficult to focus on a single item.
It would be most helpful if I could obtain some information from the person who actually came up these concepts. The specific group where he/she works would help me a lot. Alternatively, if I can get the entire design team’s names and addresses, that would be even better. If you could put me in touch with the person who created this stuff for you, or if you could relay some questions to them for me, I can try to escape from this Hello Kitty Hell.
Thanks very much for your assistance.
Hello Kitty Hell
hmmm, might have to try that sometime…
Thirdly, the irony that the people at Sanrio and affiliated companies are asking for my help after creating the Hello Kitty Hell I live in. The scary part is, that if I help them, they will probably also think it’s appropriate to send me some Hello Kitty merchandise as a “thank you” for helping them out.
Of course, it doesn’t stop there. My wife, seeing that I have an email from someone affiliated with Sanrio, now thinks I have an inside track to people at Sanrio so she can get even more of the latest Hello Kitty stuff. Hello Kitty Hell just got a whole lot worse…
So I will leave it up the the readers of the blog. Leave a comment whether after all that Sanrio and Hello Kitty has put me through, should I be nice and tell them the information they want to know or not? How would you reply?