Only Hello Kitty can do something like this and actually convince Hello Kitty fanatics (like my wife) that they are spending their money wisely while helping the environment. My wife, knowing that I prefer to be eco friendly when possible, decided that I could not object to the Hello Kitty Eco Bag:
Now my impression of an eco-bag is something big enough to carry a sack full of groceries that you would use instead of plastic or paper. If it’s made out of recycled or renewable material, all the better. Sanrio, however, has a different take on what an “eco-bag” represents.
In Hello Kitty’s world, you take some recycled material, mold it into a purse, slap Hello Kitty’s face and 2000 Swarovski crystal beads on it and it magically becomes the “Hello Kitty Eco Bag” for the cost of a mere $875 (105,000 yen).
While it doesn’t really surprise me that this would be Sanrio’s version of Hello Kitty and being eco friendly at the same time (come on, eco friendly is a “hot” marketing area right now and when have you ever known Hello Kitty to try not to invade any hot marketing area?), I would think their attempt would be a bit less commercially obvious…until I realized they were marketing to Hello Kitty fanatics
While any normal person would see right through this lame attempt by Hello Kitty to be part of the eco friendly crowd, Hello Kitty fanatics actually believe this crap. wife: “It is great that Hello Kitty is embracing the environment and helping to save the earth. It goes to show all the love that Hello Kitty has for everything. I think I will get one to show my support for this great cause.”
And with that I reached one of those no win Hello Kitty Hell choices: Do I try to explain that Hello Kitty doesn’t give a crap about being eco friendly and end up on the couch in the Hello Kitty sleeping bag or do I keep my mouth shut with a smile on my faced and glazed eyes like a deer on the side of the road about to be slammed into by a 18 wheel truck? I should know better by now on which is the correct choice in this situation having spent this much time in Hello Kitty Hell and I would give you the details how I failed to choose that correct path, but it’ll have to wait until later as I’ve been sent to the closet to retrieve my bedding for the night…