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Hello Kitty MAC Make-Up Video


I really didn’t think that there would be anything more disturbing about the Hello Kitty MAC cosmetic line than the line itself, but that once again shows that I haven’t learned that the evil feline can always make things worse. If you have any doubt, take a look at this video (be warned, once you’ve seen it you can’t erase it from your brain):

While there are far too many things that are truly disturbing about the video than I care to write about here, I guess the biggest question is why didn’t they simply film the entire video in the Hello Kitty S & M Love Hotel Room since that is definitely the proper place for those Hello Kitty guys.

Of course, my wife found the entire video “sexy and fun” — words that actually scared me more than watching the video because I could see a glint in her eye as she tries to figure out how to get me to wear one of those Hello Kitty costumes in the video. See, things can always get worse in Hello Kitty Hell…

Sent in and left in comments by far too many people that seriously want me to have nightmares for the rest of my life. May you all get trapped in the video for even thinking for an instance that making me aware of its existence could ever be a good idea…

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Comments

  • Sara says:

    I adore this blog!
    let’s start: this video is not only vulgar, it is gross!!!
    The blond model sleeps on this hughe pink hello kitty feacis…it can only be that thing!!! she is beutiful but looks demented…
    for the rest, sex sex sex and nothing more than sex! I hoped there could be at least a bit of creativity in this but I found the same old clichés.

  • Bre-Bre says:

    THAT CRAP IS WEIRD!!! IM GONNA HAVE NIGHTMARES NOW!

  • jennster says:

    finally figured it out!

    the blond chick…
    totally dee snider! you know, in the 80s? twisted sister?

  • shellebee says:

    I’m a new reader here to this blog and i haven’t quite worked out in my head yet whether its Darlene (and all the people like her) with all that crazy stuff she comes out with or the hystericaly funny twisted sense of humour Mr HKH has….no just just kidding of course its the latter but Darlene is pretty goddammed funny 2!!!

  • Ashley says:

    First of all, I have loved Hello Kitty since I was a wee little gal. I also love and wear M.A.C. Having said that and having read the comments on this, I can’t believe that not even one person said anything about ALL of M.A.C’s videos being extremely CREEPY. All of them. It doesn’t matter what collection they are advertising, every single one is like watching a nightmare come to life.

    Secondly, I can’t believe I’ve never seen this website before. A friend blogged about it earlier and I haven’t stopped reading yet. It’s hilarious! You really should consider publishing this! :)

  • Sara says:

    oh yes! twisted sister!!! great jennster!

  • MaiAnh says:

    Jeez.
    Tell that one bitch to get whatever the hell is stuck up her ass out of it.
    Nobody appreciates your comments.
    How stupid.

  • Pree says:

    hahaha i feel so bad for you…but this all just cracks me up…i wish i noticed this site a long time ago!! this is great.

    @ first i thought the video would be interesting because i thought it had an alice in wonderland quality…but it totally freaked me out. and i like hellp kitty…so this was prolly the most disturbing thing ive ever seen.

    i like guys…but no guy of mine would i ever think of putting a hello kitty mask on…prolly one of the most disturbing things ever, after that nude pic of hk….that was just….. (puke)

  • Allen says:

    hello kitty S&M masks is prolly a future product coming soon O_O

  • Amyoki says:

    To Darlene:

    Okay, I love Hello Kitty, alot. And it shows through all the stuff I have, my phone, everything…
    But this actually did scar me. :| Why?
    I DIDN”T EXPECT HELLO KITTYFIED MEN.
    Or Hello Kitty bondange.

    the alice in wonderland ripoff was fine, boring, but manageable.
    And then, it got really weird. o___O;;

    and what do you mean “sickmind”? Thats obviously what the line wants as well. Like everything else in commercials today, perfume, beer, deoderant, even freakn fast food, of course there is going to be some type of sexual reference, sex sells.

    Seriously. Hello Kittyfied women and men, just slithering around with collars, cat ears and leather? What do you think they are putting out?
    Honestly, not “Hello Kitty is going to make men want to fawn over you” honestly not [sarcasm]

    Most of the people on this site actually really love Hello Kitty, are are fanatic, hence why we come here, to see what other sorts of goodies sanrio has whipped up. Lack of understanding? Shallowness? Creativity?

    Creativity? Where? Alice in wonderland ripoff, totally. Follow the magic bunny er cat sorry.
    I’ll definately give it creativity points on the whole bondage kitty sex scene though.

    you are seriously a crazy hello kitty fanatic to think this video is blosoming in innocence and artistical flow.
    bitchplease.

    Hello kitty itself is not sexual. Most do not interpret it as.
    This video however, interprets it as IT IS. BECAUSE THE DIRECTOR IS SICK, ITS AIMED TOWARDS TEENS/YOUNG WOMEN AND WANTS THEM TO BUY MAKEUP. GET IT STRAIGHT.

    Look at hamburgers. Hamburgers aren’t sexual at all.
    Get paris hilton to eat it in a bathingsuit.
    Okay now the commercial made them seem as, anytime you eat a burger, a hot woman comes out of nowhere.

  • Erin says:

    The part after she gets out of the pink tunnel was really funny and interesting. But this would not make me want to buy makeup…

  • mhkitty06 says:

    @Amyoki:
    Will you be my new friend?
    You are awe-inspiring!
    You go, honey!

  • Lauren says:

    Wow. And not in a good way. see, this defeats my primary usage of hello kitty, which is as a teenage boy repellent. See, I am a (not insane, I hope) HK fan, though I try to keep it down to a dull roar in the home in deference to my fiance. I worked for 4 years at a residential treatment center for adolescent boys with mental illness. I noticed over time a fair amount of office stuff (nothing major) vanishing. It’s amazing how that stopped when I made my stuff Hello Kitty, because teenage boys really don’t want to be seen carrying (my stolen) Hello Kitty stuff around, so I actually got to keep my pens, pencil, stapler, etc!

    And now this video is trying to make HK into this weird freaky gross sexual thing. Ew.

  • mhkitty06 says:

    Lauren,
    I wish that had worked for me, but someone decided to swipe my Chococat stapler :(
    Booo!

  • Mistress Kitty says:

    Awesome Video. Highly artistic, creative & arcane. Fascinating visuals. Loaded with color and choreography. Obviously it attracts attention, I think mostly positive. Any negative feedback must be from boring Amish types…and who cares what they have to say, conservative = dull = Zzzzz. 5 stars on this fantastical work. :D

  • Mistress Kitty says:

    P.S. I think this MAC Cosmetics edition is the grown up & darker version of Hello Kitty. People under the age of 18 probably can’t even afford Mac Cosmetics yet anyway, they may want to stick to the orginal Hello Kitty plush toys in fun bright whites and shiney plastic baby purses or something. lol :)

  • hellokittymaniac says:

    I’m a huge hello kitty fan but that ad really scares me. The hello kitty men or whatever you call them is a very disturbing image.

  • kat says:

    if i didn’t know it was for hello kitty, i’d say it has beautiful art direction… but since i DO know, it suddenly becomes more disturbing than the nude sketch

  • crazykitten says:

    just watched the vid… now i love hello kitty and i am excited about the new make uo range but the advert was just sooooo wrong! i don’t see what any of it had to do with make up or the cute little creature herself. hello kitty and s and m don’t go! unless there are some “experimental” types out there. if thats the case, each to their own i suppose…..eww!

  • Wendy says:

    That is just really screwed up. Did it just air in Japan or what?

  • zee says:

    that looked like some tipsy overly pink version of alice in wonderland except with some over paid chick with puffy blonde hair extensions sleeping on a massive ball of cotton candy. wt… and u guys, lets not get all mad ’bout darlene
    i’ve been reading this blog for a while now, and have seen her endless comments, and i’ve simple come to the copnclusion that she is hello kitty obsessed, (maybe mrhkh’s wife?) (no offence intended mr hkh, u DID say she’s a fanatic) or else faking her anger…
    but hey, who cares, its just helping mr.hkh’s popularity
    ps. this blog roks!

  • zee says:

    i bet mr. hkh finds this whole darlene v.s everybody else thing very ammusing

    at least i do

  • Fluoxitine says:

    Wow. I happen to be a HK fan, leaning more towards Kuromi these days, and even I do not get this video. Aside from the stupidity of the hair-do, the first part (in-vitro?) didn’t bother me at all, it was when I saw Brittney’s dancers that I thought, this is just SO wrong, and not appealing on any level. Maybe it’s culture, but in an ad, I want to see product. I shudder to think of the Mommies out there watching TV with their kids who have to explain that one.

  • SunshineReaper says:

    The first half of that was kinda cool, like a Birthday Massacre music video, but the second half… I think I’m going to have nightmares.

    ~K

  • LaMia says:

    I love kitty but its a stupid video . i mean really stop w/ the foolishness. but the makup bag is cute. I didnt need that to gear me towards a purchase

  • k4sorc says:

    yes the video was beyond bizzare, i say no to the dancing heads or whatever that was, i don’t think how that would attract shoppers…let the line speak for itself!

  • S. says:

    I thought the video was fasinating and creepy at the same time. A little off your typical Hello Kitty but still interested.

  • jessicat says:

    O..M..G.. I LOVE hello kitty, but watching that video made me feel dirty.
    Hello kitty is supposed to be sweet, lightharted, fun & INNOCENT!!
    The model looks like she is walking through a pink tulle v-jay! Hello kitty & S&M DO NOT MIX!
    You are right, I will never get that image out of my head!!!

  • Domin88u2 says:

    Well crap, there’s 4 minutes and 8 seconds of my life completely wasted.

  • Kelly says:

    What a weird video, and the guys in HK heads, yuck.

  • Cierra says:

    Okay, so the first part was kind of cutesy, alice in wonderland-type thing. But did anyone else think that the first trail surrounded by chairs resembled a swastika at part 0:47? Then after the fuzzy pink “tunnel” it just went downhill in a sick sexual way. Maybe it’s just me, but that was just WRONG!

  • Rani says:

    That is highly disturbing. More disturbing than Hello Kitty nekkidness which I AM STILL recovering from. I may not sleep tonight. o_O

  • hk says:

    Wow someone was hi when they thought that up.

  • Princesss says:

    Well, it was basically Hello Kitty, a pinch of Gothic Lolita, and alot of S&M imagery. Somehow, something in my head tells me those things really shouldn’t be together.

    I didn’t mind the first part, although it was very… Alice in Wonderland-ish. But if you’re telling me young girls are going to be dreaming of such things when they cuddle that black Hello Kitty Plush thing from M.A.C…then I say TAKE THEM OFF THE SHELVES!

  • Sonja says:

    I like hello kitty but even this creeped me out especially the guys in the HK S&M leather outfits.

  • bubbleblueoo says:

    Im worried about our next generation because of this, it’s like those people up there who ever has the power, money some sort of talent is able to turn our children who has less clue about what S&M is about into a pycho-sexual corrupted bunch of kids. Freud used to say he desire to __ his mother, and I guess it will work the reverse in human sexual desire when men sees kitty girls. it’s sick yet the director’s twisted mind is trying to draw out the perverted part of humanity in all of us (not saying everybody is innocent) everybody have desire, but by twisting our desire will make this world a dark place to live. I never thought sexy can come from a gang of ‘masked’ man pulling and tearing a girl wearing pink uniform-like clothes… it is hellokitty hell indeed

  • lolsauce says:

    What I basically got from the three minutes that I did manage to watch was:

    A strange random cat who you found sleeping with you will make you follow him around a bunch of pink chairs glued to the floor, go through a forest which has a convienent black and white striped road, climb through a cotton candy tunnel, which should have been very difficult, but didn’t seem to be, then drop you off in Hello Kitty Bondage Land where the Hello Kitified men will touch you in places you don’t want to be touched, and then thrown around like a ragdoll.

    Yeah, that was just disturbing indeed.

  • Brittany says:

    I LOVED THIS!!!! I want to go buy the cute hello kitty makeup now. I love the cute pink cotton candy bed she was laying on. It was so cute. And I LOVE the men all wearing there cute sexy hello kitty heads!! MEOW!!! I wish they would play the hole ad on tv for commercials!! I would love watching tv to see that. I love there imagination. It gets better and better!!!

  • marlene says:

    lol looks like you dont like hello kitty!!! well i love hello kitty and i know other ppl that do 2……i feel sorry for you in hellokitty hell the vibrator thing is crazy and oh yea going back with the ppl that i know that R hello kitty maniacs i know one she is so obbsessed its kindof creepy for me she has a lot of thing like a hello kitty sanctuary full of pillows, jewlery, toys, omg a lot of ppl like hello kitty but im not a maniac about it!!!!

  • Ian says:

    anyone know the theme song to it?

  • amy says:

    wait I’m confused…what the hell is this ad about anyway? it took ages to get to the point about makeup, what with the cat suit lady looking like she was humping the camera man … and the close ups of ‘alice’ yeah, but the rest of it?!?! seriously…I know art is meant to confront people but that was just ott.

  • Sugar says:

    I don’t care about hello kitty or mac makeup per se, but I LOVED THIS VIDEO. ALL CAPS. It’s what the inside of my brain looks like.

  • lolokitty says:

    I bought the whole line.
    LMAO

  • kavinsky says:

    Actually the video is epic and avant garde in all ways possible, the mac hello kitty makeup line is pretty good but the song is terrible and doesn’t match the theme of the video.
    I like your blog but I think you are trying to hard to talk shit on everything hello kitty, just because hello kitty is endorcing this product range of MAC doesn’t mean the makeup is bad or the artistic concept behind the video.

    I’m not trying to be anti you or anti hello kitty or anything I just dislike when people don’t appreciate the concept behinds things just because they hold a grudge against something.

  • Kalica says:

    Um, anyone else think that the pink tunnel is symbolic of… yep. That. The unfortunate bad hairdressing victim leaves the safety and comfort of her warm and brightly colored world through a pink tunnel into a world of hideous sex fetishes? Think they were going for a birth metaphor there? And… oh dear god that woman’s hair! HER HAIR!!!

  • Zayla says:

    This is like some lesbians touching each other… lol :D It makes me crack up!!! Besides I am only 12 years old!!!!!!

  • Emy Emerald says:

    Hello Kitty sex party! Lol that’s a really long ad. And pointless.

  • Heather says:

    lol…I know why she was chasin tha cat…. it ruined her hair while she was asleep…
    WTH with the men?????????????????????
    Just sick………………………………..

  • Melissa says:

    OMG! Ummm, that was offensive. I am a Hello Kitty fan but wow. That was atrocious…disgusting on any level…S&M….don’t they know most HK fans aren’t into that kind of stuff. I can’t believe they made that….

  • wmd says:

    Did anyone else read the post-vaginal-tunnel part as a lesbian-dominatrix Swan Lake? Or was that just me?

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